More than five months after being suspended, the popular decentralized platform PumpFun has decided to reopen its Livestream feature. Following a period of intense scrutiny, community backlash, and several scandals, the platform had put the livestreaming tool on hold. Critics had charged that PumpFun was using the service to generate revenue for itself while allowing streamers to create dangerously “toxic” content. Those same critics, after all, had forced the tool to shut down in the first place. But now, with better governance and some community-controlled reins, PumpFun is ready to cautiously reintroduce its “sLiverstream” feature. Although this move has raised a few eyebrows, particularly in light of PumpFun’s recent difficulties, some market watchers believe that this is a movement being made in the opposite direction from the platform’s profile sagging. They point to the fact that the Livestream function was once “key” in attracting users and generating word-of-mouth about it. Now, under stricter management and with clearer content guidelines, it seems as if PumpFun is tentatively revisiting that idea of it drawing in an audience again for, hopefully, the same effect. The Return of Livestreaming with New Restrictions The Livestream function on PumpFun was turned off nearly half a year back because it was being harmed by a community exploiting it to deliver baseless, scandalous, and otherwise-unfriendly-to-the-public material. Reporters have since streamed content to PumpFun to deliver the sorts of heartwarming and good-for-the-public stories that K-pop fandoms usually deliver. At present, PumpFun has brought back the Livestream function; however, it has made some substantial changes to that reintroduction to ensure that the platform maintains its integrity going forward. One of the most striking alterations is the number of people who are allowed to watch each stream. The company has capped it now at 5% of the entire user base, ensuring that only a small, controlled audience gets to peek behind the curtain of the platform itself. This seems to be a clear move to limit the potential for harmful content while still allowing the Livestream feature to exist as a tool for user engagement. Along with the cap on viewers, the terms of management have been made stricter, with an intent to control user activities more tightly during livestreams. The reason for this is, of course, to keep the kind of content that might make the platform look bad from being seen (a.k.a. “toxic content”). But in my opinion, even these new measures won’t be enough to ensure that the platform is a good place for all users to spend time—in part, because they still leave open the question of what kind of content is justifiable. #Pumpfun bắt đầu mở lại tính năng Livestream – hành động dự phóng kéo thị trường trong tương lai? Với việc đóng cửa sau hơn 5 tháng với những bê bối chồng chất khi bị cộng đồng lợi dụng làm những content độc hại thì hiện tại, @pumpdotfun đã có động… pic.twitter.com/8Htc0OOXNx — alphawolf (@alphawolfl2) April 5, 2025 Is This a Strategic Attempt to Revitalize the Platform? This move is critical in terms of timing because PumpFun is facing a steep slide in trading volume and overall platform engagement. Bringing back the feature of livestreaming might just reverse that decline, though it could be many moons before we know anything for sure. In an increasingly interactive landscape, where livestreaming is becoming de rigeur, such a feature could act as an engagement funnelcoming ytub back and reinvigorating both trading and platform engagement as the weekend approaches. Re-launching in a market downturn suggests that the platform is using this time to play around and refine what it has to offer. With the market currently in a deep adjustment phase, the company has more room to try out the new Livestream function and fine-tune that operation without the same level of market demand it would face in a booming period. This tactic gives the platform more space to gather feedback and make the kinds of adjustments to the Livestream feature it will need to make before expanding it further or developing new functionalities tied to it in the future. Furthermore, it appears that the platform’s management is betting on community governance as a way to achieve a balance between freedom and responsibility. By exerting more influence over the content on the platform, PumpFun anticipates that the community will help it avoid the previous mistakes that led to toxic content being allowed to exist and thrive unfiltered. The community is not yet fully certain about the efficacy of the upcoming content-control rules, but it seems to be cautiously optimistic about the platform moving more in the direction of content governance. Community Concerns and Future Prospects Even with the alterations, PumpFun’s community is still split about whether reinstating the Livestream feature will be a hit or miss. These uncertain boundaries about what is and what isn’t “appropriate” content have some users wondering about the platform’s future. If the above concerns aren’t answered with content guidelines that are clear and transparent, the platform runs the risk of facing another user backlash, which could drive away even more users than it has already. PumpFun seems to be taking the requisite steps to ensure that previous problems do not arise again, and this makes us feel somewhat better about recommencing our use of the platform. The way in which it is reintroducing the livestreaming feature, with both a substantially limited viewer base and a dramatically enhanced layer of oversight, makes us think that the company is now much more serious about livestreaming as a core component of its service and is much more serious about the community concerns that pushed it to suspend the feature in the first place. The relaunch of livestreaming could act as a bridge to the more sophisticated features that are being planned and that are associated with real-time interaction and content. As the crypto space keeps growing, platforms like PumpFun are looking for new means to mix social with financial components. Livestreaming, they are betting, will be the first step toward the much more interactive platform that the space cries out for. Conclusion: A Bold Move for PumpFun’s Future The evolution of the platform takes another step forward with the relaunch of the Livestream feature at PumpFun, despite the Elementum controversy and a past riddled with revealed challenges. This test will tell us if the platform is ready to tackle the issue of fostering “safe, useful, and fun content” and maintaining a “safe and engaging environment” for its users. PumpFun does itself a service by using the current market uncertainty as an opportunity to refine its approach. If this relaunch turns out to be successful, it could lead to whatever it is that might come next (and if it leads to whatever’s next in the ecosystem, I’ll cover that issue next week). If this is handled well and if these new aspects are well integrated into the platform, this could quite literally represent the next frontier for both PumpFun and elemental content creation. Disclosure: This is not trading or investment advice. 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